Not really a post I intended to write, but I was perusing Google doing some competitive analysis and came across, on the second page of results, a site whose content was “an error occurred”. So I clicked on the cached, and the Google cache of the site, from yesterday, was literally a page that says “an error occurred”.

Here is the search results page:

And here is the cache of the site:

If this is marketing, it’s brilliant. If not, you have to wonder how the heck they manage to get anyone’s business, or keep it.

Think I should offer them some free monitoring?